Caylent Catalysts™
Video Understanding
Unleash the Full Potential of Your Video Data
Media Software Company Unlocks Value from Video Archives Using Amazon Nova Pro
Generative AI
At a glance
Bitcentral has transformed how archived content is discovered, accessed, and reused, with help from Caylent and Amazon Nova Pro. With semantic search and automated metadata, teams retrieve content faster and more accurately while streamlining production workflows. The result: greater efficiency, increased revenue from legacy footage, and the ability to meet real-time content demands. Bitcentral clients are now able to deliver richer stories, faster — unlocking the full value of their archives with a more agile, scalable system built for an increasingly competitive media landscape.
Turning Chaos Into Clarity
Bitcentral, Inc. is a leader in democratizing content creation and distribution, empowering visual storytellers to captivate their audiences with unparalleled efficiency. Supporting over 1600 broadcast media sites, Bitcentral enables seamless media consumption and monetization for a diverse range of clients, including sports and news-producing television stations, video content producers, and publishers.
Challenge
In today’s fast-paced media landscape, video content producers, broadcasters, and publishers, face mounting pressure to efficiently produce, distribute, and monetize video content across multiple platforms.
Media organizations have struggled to unlock the value of their archived news content. Traditional keyword-based SQL queries lack contextual understanding, making it hard for journalists to surface relevant footage. This limits creative potential and monetization of vast archives. As demand for real-time storytelling grows, Bitcentral has deployed a revolutionary AI-driven approach that improves discovery, reuse, and delivery of historical video content.
"Unlocking data from decades of news video had long been a strategic goal. This wasn’t just about improving search, it was about empowering our customers to tell better stories, faster. With Caylent’s support, we were able to accelerate that vision."
Sam Peterson
Chief Operating Officer
Solution
Bitcentral partnered with Caylent to transform its media solutions using the advanced AI capabilities of Amazon Nova Pro. Working through a co-delivery model, Caylent collaborated closely with Bitcentral to architect and deploy a solution that aligned with the needs of journalists, producers, and broadcasters across more than 1,600 client sites.
By embedding semantic video search, contextual metadata generation, and AI-powered content analysis into its workflows, Bitcentral optimizes content retrieval and metadata tagging, enabling faster and more accurate discovery of archived footage. AI-powered video understanding techniques analyze visual and audio components of content, automatically generating contextual metadata that improves search relevance and accessibility.
This innovative approach not only reduces manual effort but also increases the monetization potential of archived content by making it easily discoverable and reusable across multiple platforms. With enhanced search relevance and faster content retrieval, newsrooms and media outlets can better serve their audiences with impactful storytelling in real time. This foundation set the stage for the transformative project with Caylent and Amazon Nova, where cutting-edge AI was further expanded to maximize the reach and efficiency of Bitcentral’s media solutions.
Caylent’s expertise and structured approach were instrumental in bringing this solution to life. From gathering requirements to deploying a scalable architecture on Amazon Nova, the Caylent team demonstrated an unmatched commitment to Bitcentral’s vision. Their adaptive and proactive project management ensured that evolving requirements were seamlessly integrated, keeping the project on schedule. Daily collaboration with Bitcentral’s team facilitated continuous knowledge transfer and alignment, ensuring smooth execution and delivering a solution that met all technical and business expectations. Caylent’s agility in adapting to feedback ensured a highly efficient and transparent development process. Additionally, collaboration with the AWS Generative AI Innovation Center helped bring this transformation to life by enabling a seamless path to production.
